Client satisfaction is the key to success

I must explain to you how all this mistaken idea of denouncing pleasure
and praising pain was born and I will give you a complete account of the
system, and expound the actual teachings of the great explorer of the
truth, the master-builder of human happiness. No one rejects, dislikes,
or avoids pleasure itself, because it is pleasure, but because those who
do not know how to pursue pleasure rationally encounter consequences
that are extremely painful. Nor again is there anyone who loves or
pursues or desires to obtain pain of itself, because it is pain, but
because occasionally circumstances occur in which toil and pain can
procure him some great pleasure. To take a trivial example

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